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My go-to guide for writing copy that feels relatable and easy-to-understand. It’s how I approach copy as a Head of Marketing for creative tools like Lummi and Blush—hope it sparks some ideas for you!

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Style Guide

• Content must be practical and educational, never salesy
• Write scannable copy
• Don’t be too formal – write like you talk. For example, never say 'utilize' when you can say 'use', or never say 'in order to' when you can say 'to'
• Get rid of jargon. If someone has to use Google to read your content, it isn’t well written
• Avoid long sentences without punctuation
• Focus on the reader. Use you and your and refrain from me, my, our, us and we
• Kill adverbs. Kill adjectives. They’re vague

→ Relevant Copy Tips

Do's & Don'ts

→ Don’t Break All the Rules

A conversational voice is far from an excuse for sloppy writing; you must still follow basic grammar, capitalization, and punctuation rules.

On-Brand emoji

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